EXPLORE IW CYCLING WEAR®
As a premium brand, we offer exclusive limited edition cycling APPAREL. High-quality and sustainable products are of the utmost importance to us and our customers. Whether for road, MTB or gravel - we offer the cycling WEAR that perfects your cycling experience. ALL Our cycling APPAREL impresses with innovation and premium quality,
designed in OSTTIROL
and 100%
MADE IN
ITALY.
...BECAUSE RIDE COMFORT MATTERS.
FOR PASSIONATE CYCLISTS, ONLY THE BEST IS GOOD ENOUGH.
RIDE TO WHATS NEXT:
BE DIFFERENT
ready for a new experience??
Our cycling apparel brings color and joy to the road and reflects the great passion for cycling. Timeless designs combine style, performance and sustainability to promote the well-being of our customers.
TO GUARANTEE THIS, OUR PRODUCTS ARE CONTINUOUSLY OPTIMIZED, FURTHER DEVELOPED and always provided with the latest and best FEATURES together with our manufacturer in Italy.
#WECREATEPLEASURE
REDEFINE YOUR RIDE
IW CYCLING WEAR
MADE
IN
ITALY
LIFESTYLE
EMOTION
NATURE
SUSTAINIBILITY
BORN IN OSTTIROL MADE IN ITALY

DEDICATED TO BEING DIFFERENT
Why
us?
WE PRODUCE 100% IN ITALY/EUROPE AND THUS CONTRIBUTE TO ENVIRONMENTAL PROTECTION.
Our cycling clothing should convey to you the passion that we ourselves are able to experience for this unique and very nature-related sport.
We not only focus on the design, no, Sustainability, quality and the story of the product must also be consistent. It takes a lot of time to bring a product to market in this way, but that is the demand we set ourselves to bring unique & individual cycling clothing to nature-loving cyclists around the world.
It's the small details that make a product appear interesting.
You can only be one with nature if you feel comfortable on your bike and in your sportswear. We have attached great importance to this right from the start and the customer thanks us every time they go out.
SUSTAINABILITY
Since our launch in 2021, we've been thinking about how we can advance our product offerings to reduce our impact on OUR planet. We all need clothing, but what we buy has a huge impact not only on its longevity but also on the environment during production.
Consciously produced
It is crucial that the materials we supply are of high quality and meet the demanding technical requirements of cycling. Furthermore, we select suppliers who use environmentally friendly processes and sustainable materials with recycled and recyclable fabrics, which is confirmed by extensive certifications (BLUESIGN® and OEKO-TEX®). To avoid unnecessary CO2 emissions, we produce TO 100% in Italy, just 2.5 hours from our headquarters.
WHAT WE DO TODAY DECIDES HOW THE WORLD LOOKS LIKE TOMORROW.
MARIE VON
EBNER-ESCHENBACH





OUR PRODUCTS ARE RESPONSIBLY SOURCED, SUSTAINABLY MANUFACTURED, AND DESIGNED TO ENDURE.