BORN IN OSTTIROL

Located in the heart of East Tyrol, in the picturesque municipality of Innervillgraten, we have made it our mission to combine passion and style on two wheels. At WE RIDE SPORTS KG, we constantly strive to design high-quality and technical cycling clothing for cyclists that makes no compromises between performance, comfort, and elegance. Our label, "IW CYCLING WEAR," stands for quality and individuality, true to the motto: RIDE WITH STYLE!

Sport is in our blood. Originating from winter sports, over the years of elite snowboarding, our passion for cycling grew ever greater during the summer, and thus our label was born in 2021. We live in one of the most beautiful regions in the world, the Dolomites, and are fortunate enough to have the best playground to put our outfits through their paces.

OUR mission

The focus of IW CYCLING WEAR is to combine the highest quality STANDARDS and technologiES  with attractive graphic design.

We are inspired by the rugged beauty of the Dolomites, which is reflected not only in the functionality but also in the style of each garment. We believe in sustainable production and consciously focus on quality with Italian craftsmanship to meet our quality standards and all the challenges of cycling.

GET INSPIRED BY OUR DESIGNS

   100% MADE IN ITALY    

OUR VISION

WE STRIVE TO INSPIRE THE CONSTANTLY GROWING cycling community with our CYCLING CLOTHING and thus gain a foothold in the scene. With UNIQUE designs in premium quality and 100% "Made in Italy," we want to offer cyclists a distinctive product. These days, everything revolves around more and even FASTER. We at IW CYCLING WEAR® want to forge our own path. TIMELESS DESIGNS, INDIVIDUALITY, AND RECOGNIZABILITY WITHOUT COMPROMISING QUALITY, so each and every one of you can be sure of owning a special piece of technical clothing for the long term.

EACH DAY IS DIFFERENT AND EACH DAY WE RIDE 

SUSTAINABLE FUTURE

We are convinced that sustainable action and excellent quality CAN go hand in hand. Our products are 100% made in Italy from BLUESIGN® & Oeko-Tex® certified fabrics, which not only stands for first-class, pollutant-free materials and workmanship, but also underscores our commitment to sustainability. Short transport routes, collaboration with regional partners, and a sustainable strategy for the materials used and packaging all contribute to this. Environmental protection only works if we act together.

DESIGNS CHANGE ,

TRENDS EMMERGE & DISAPPEAR,

BUT WE REAMIN TRUE TO OUR PHILOSOPHY.