BORN IN EAST TYROL
Iw cycling wear®️ is an Austrian label based IN EAST TIROL 🇦🇹 dedicated to sharing a passion for cycling and THE nature.
SPORT HAS BEEN IN OUR GENES SINCE CHILDHOOD. GROWING UP IN THE DOLOMITES WE REALLY LOVED WINTER SPORTS. FIRST IT WAS SKIING, LATER SNOWBOARDING AND YEARS LATER, PASSION BECAME A PROFESSION. AS A PROFESSIONAL ATHLETE, CYCLING IN THE SUMMER WAS PART OF THE TRAINING AND THAT'S HOW THE PASSION FOR THIS EXTRAORDINARY AND BEAUTIFUL SPORT ARISED.
THE IDEA OF LAUNCHING A LABEL BEGAN MANY YEARS AGO. In 2021 the time had come and my younger brother and I came to the decision to implement this idea. We LIVE in one of the most beautiful areas in the world, the DOLOMITES, and are so lucky to find the best playground to put our outfits through their paces.
CYCLING IS NOT ONLY A SPORT, IT'S PASSION AND LIFESTYLE
OUR PHILOSOPHY SPORTS CLOTHING
IW CYCLING WEAR'S mission is to combine the best quality and technological standards with an attractive graphic design.
WE GET THE INSPIRATION FOR THE DESIGNS FROM OUR OUTDOOR ACTIVITIES AND OUR TRAVELS FROM COUNTRY TO COUNTRY. WHAT WE WANT IS A BOLD STYLE AND THE RECOGNITION OF EVERY SINGLE DESIGN ON THE STREET. That's why we carefully combine the unique style of materials with functionality and technology AND offer EYE-CATCHING, RECOGNIZABLE clothing collections in which cyclists can feel comfortable at all times.
GET INSPIRED BY THE DESIGNS
100% MADE IN ITALY
BIKE WEAR INSPIRED BY THE DOLOMITES.
OUR VISION
The aim is to inspire the cycling community with our bike wear and to gain a foothold in the scene. With cool and modern designs in premium quality “Made in Italy”, we want to offer cyclists a distinctive product.
These days everything is always about more and more... We at IW CYCLING WEAR®️ want to go our own way and offer the customer a product that is limited in a certain way. INDIVIDUALITY AND RECOGNITION WITHOUT MAKING COMPROMISES ON QUALITY, so each and every one of you can be sure that you own a special piece of technical clothing.
In the future, we would also like to bring the fascination of cycling closer to sports enthusiasts with the WE RIDE CLUB. A community that every cyclist from near and far can join.
EACH DAY IS DIFFERENT AND EACH DAY WE RIDE
LOOKING TO THE FUTURE SPORTS CLOTHING
The claim to act sustainably at all levels shapes our philosophy. So that we can all continue to enjoy this sport in the future, we attach great importance to sustainability and environmental protection. We achieve this through very short transport routes, collaboration with regional partners and our sustainable strategy for materials (RE-YARN) and packaging (biodegradable packing).
Together with our partners, we always ensure that we meet all environmental standards. Our products are made 100% with BLUESIGN® & Oeko-Tex® certified fabrics FROM ITALY. This means we can be sure that material components are verifiably free of harmful substances. LET'S CONTRIBUTE A PART TOGETHER TO PROTECT THE ENVIRONMENT.
DESIGNS CHANGE,
TRENDS ARISE & DISAPPEAR,
BUT WE REMAIN TO OUR PHILOSOPHY.
QUALITY & COMFORT
We have recognized the importance of quality and comfort. This is the only way we can guarantee our customers a premium product.
WITH THE KNOWLEDGE AND EXPERTISE OF OUR PRODUCERS ABOUT TECHNICALLY SOPHISTICATED TEXTILES AND MY EXPERIENCE FROM TOP SPORTS, WE HELP ENSURE THAT THE PRODUCTS MEET ALL THE REQUIREMENTS OF CYCLING. WE THEREFORE PRODUCE ONLY PREMIUM QUALITY GARMENTS (PRO-QUALITY) IN ORDER TO BRING OUR CUSTOMERS CLOSER TO THE ADVANTAGES AND COMFORT OF THESE HIGH-TECHNICAL MATERIALS. WE TESTED THE GARMENTS FOR DURABILITY AND FUNCTIONALITY TO ENSURE OPTIMUM PERFORMANCE IN ALL WEATHER CONDITIONS.
We see the fast-moving sports industry and the variety of sports clothing as an opportunity for our customers SO THAT WE CONTINUALLY DEVELOP OURSELVES.
RIDE LIKE A PRO
EACH OF YOU SHOULD BE ABLE TO ENJOY THE BENEFITS OF PROFESSIONAL CYCLING GARMENTS.
Ingemar Walder